The morning after a storm line comes through, nobody is waiting for your homepage animation.
Nobody in this situation is browsing
A tree came through the roof overnight. The retaining wall let go and half the yard is on the drive. Water is coming in where the addition meets the original house.
They are not assessing your workmanship. Three things, fast: you handle hillside retaining walls, you come to East Nashville, this is the number.
Assume everything is against you
Everyone rings at once after a storm, hillsides and crawlspaces swallow reception, and a phone near empty starts slowing itself down. Those three arrive together.
Build for the customer out on a hillside crawlspace and the comfortable one takes care of itself. Words first, images after, nothing standing between the caller and your number.
Put the after-hours terms at the top
Overnight cover belongs in the first screenful, above anything about spring storm season of the service page. Parked behind a footer link it may as well not be offered.
Then define it. Someone answers until ten. Ring-back inside the hour. Storm weeks run worst-first and the rate is higher. A vague answer near how far outside the inner loop you go is read as no. Left vague, people read it as no.
Buttons a dusty thumb can hit
Standing on a lot, one hand on the phone, screen covered in whatever the site is made of. Small links crowded together do not get pressed.
Make the call button genuinely large, keep it on screen as the page scrolls, and leave empty space around it so nothing else takes the tap from a hand that has been dealing with a hillside retaining wall for an hour.
Put a stopwatch on it
Next job out on a hillside crawlspace, try to book yourself through your own form and time it properly.
The number usually lands badly. What you approved on a monitor is not what a customer meets standing in a wrecked yard.
